Why I Blog

This blog is quickly approaching its sixth birthday. To date, I’ve published more than 370 posts, with at least 1 post/week since I started in September 2012. Someone asked me why I continue to keep it up. If I’m not making any money from it, what’s the point? Isn’t it a lot of work?

The truth is, sometimes I do have a bit of a love/hate relationship with this blog. In recent years, I’ve really been trying to turn it into something more, seeking some sponsored content and entering awards to gain some credibility and notoriety. When these efforts yielded minimal results, I did get a little depressed. What IS the point? Why AM I doing this?

This blog was never created with fame or fortune as a driving goal. I just liked running and writing and it was a nice way to combine the two hobbies. It was a bit of a passion project, and for a time, that was good enough.

As the blog got older, it became a really nice history of my running experiences. It’s nice to look back on the older posts and re-read them, remembering a level of detail that would have long since been forgotten without a written record.

And every so often, I also get some great running freebies to review. Shoes, kit, race entries, and most recently, a Fitbit Versa. That’s pretty cool, right?

But that’s not really the reason I keep doing this.

Every once in a while, I get a nice comment from someone saying they like reading my blog, or even better, that I inspired them to try running. That is my reason to keep writing. Once a girl I used to run with in Toronto said that I inspired her to keep running and she left a comment to say she did her first half marathon. I also got a comment from someone who saw me running in the Geneva marathon last year to say congratulations. (I ran with my blog name on my back!) Those are nice moments.

Along the way, this blog has also allowed me to make connections with really interesting people. Everyone featured to date in my Five Questions With series has been a huge source of inspiration and motivation. I have also been lucky enough to be invited to many interesting events, providing me with experiences I otherwise would never have had. Actually, this blog is one of the reasons I have my current job at Action PR. I was invited to a UK Blog Awards event they were hosting and that’s where I met someone who would become my future boss!

Somewhere along the way, I forgot about all this good stuff. I became a bit obsessed with stats – page views, unique visitors and pages per visit. When those stats weren’t increasing, I tried to write more, sometimes writing pretty banal content in an attempt to get better SEO and numbers. Those posts are OK, but when I actually look at the stats, the ones that drive the most traffic are the personal ones. The race reviews, the musings, the personal stories. I think I forgot that people follow blogs because they like to hear about the person writing them. If I can provide some nuggets of wisdom along the way, that’s just a nice added bonus.

This blog may never make me famous. But if I can inspire someone else to take up running, and get a couple free pairs of shoes along the way, that’s a pretty good motivation.

Thanks for visiting my slice of the internet. I like feedback, so leave a comment. It’s nice to know people are reading this.

5 Comments

  1. Wayne August 1, 2018 / 2:37 pm

    Just found your blog. Love your five questions with series (it’s how I found your blog). Happy 6th birthday.

    • thoughtsandpavement August 1, 2018 / 5:47 pm

      Thanks for stopping by Wayne! Glad you enjoy the 5 Questions series! It’s been so fun to talk to so many inspiring runners. Who’s post did you find first, just out of curiosity?

      • Wayne August 1, 2018 / 8:52 pm

        It was James Dunn’s of Morning Coffee Run’s post.

        • thoughtsandpavement August 2, 2018 / 12:43 pm

          Oh that’s great! James’ blog is amazing. He just did a crazy ultra marathon trail race in the pouring rain!

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